FAQ's

1. What is your definition of PR photography?

Pictures can tell a story better than words and potentially achieve national coverage on their own. PR photography can cover many areas – from product launches and celebrity endorsements to awards evenings and public stunts. The best PR photography keeps it simple, subtle and fun.

2. What should you look for in a PR photographer?

When commissioning a professional photographer, you want to make sure you are using a photographer with ‘Fleet Street’ experience – someone who is used to seeing their work in newspapers and who has the contacts on picture desks to get that work seen.

3. How does PR photography differ from reportage photography?

My ultimate aim is to produce PR material that will work in newspapers as easily as it will work in brochures or reports. I always work closely with my clients to identify the most newsworthy picture opportunities from their campaign or event.

4. What are Picture Editors looking for from PR photography?

Ultimately they’re looking for good newsworthy pictures. As a former Picture Editor I know they don’t have time to read press releases closely. They just want to see great photos that can sit in their paper well. By keeping it simple, subtle and fun, wherever possible, you won’t go far wrong.

5. How quickly can you turn images around.

Very quickly. Images can be provided in the format required, edited on site, and wired directly to picture desks if required. They can also be made available online to view/ download within a few hours. A CD of high-resolution images can also be supplied.

6. Who owns the copyright of the images?

All my commercial images can be licensed for your particular usage requirements. Copyright remains with Tony Marsh Photography unless otherwise agreed.

7. What do you mean by web-ready video?

I have the facility to shoot high-definition video that can be compressed for web-use and can also be combined with high-resolution stills for greater impact.

8. What equipment do you use?

I use only professional Nikon digital camera equipment and professional lighting systems.

9. How long have you been a professional photographer?

I have been an experienced professional photographer for over 20 years.